NRF Plans 3-Day Online Marketing Event for E-Commerce Professionals

The National Retail Federation scheduled a free, three-day online event to help retail e-commerce and digital marketing professionals navigate COVID-19. The July 20-22 event will include marketing strategies for reaching Generation Zers, said the association Tuesday. “Consumer expectations have never been higher,” said NRF. “It’s about building personalized omnichannel experiences, cultivating brand loyalty and much more.”