Samsung Seeks Trademarks on 2 Logos for Its Residential, Greenhouse LED Lighting Programs

Samsung applied July 6 to trademark two logos for initiatives it’s pursuing in residential and greenhouse LED lighting, Patent and Trademark records show. The logos' blue and white design elements are identical, except the one for “SAMSUNG HUMAN CENTRIC LED illuminated” depicts a human figure with arms raised, and the other, for "SAMSUNG HORTICULTURE LED illuminated,” shows two white leaves. Samsung introduced its “first family” of “human-centric” LED lighting components in mid-March, claiming they help the body “adjust melatonin levels indoors, making people feel more energetic or relaxed depending on their daily life patterns.” Its horticultural LEDs appear older. They're aimed at greenhouse and “vertical farming” lighting applications, and “provide a broader spectrum of light for healthier plant growth,” said the company in November 2018. Samsung didn’t comment Monday.