ProSource Taps Arizona Dealer to Power Level; 4 New CI Members Added $28M in 1st Half

ProSource elevated CI-level member Sound Effects, Mesa, Arizona, to the Power membership level, it said Thursday. New CI members are Engineered AV, Birmingham; Integrated Lifestyles, Dallas; and Florida's Multimedia Innovations, Davie, and Premier Media Technologies, Destin. New members in first half 2020 represented $27.5 in additional revenue, it said. CI members have a $1 million minimum annual sales requirement; $4 million for Power members.