Homes With Kids Identify as Tech Innovators, Says Parks; COVID Concerns Weigh

Households with children in the 6-11 age group lead technology product and entertainment service purchasing in the U.S., blogged Parks Associates Thursday. About 30% of broadband households have children at home, some 32 million households, and identify as “innovators” who like to buy a new product early in its lifecycle. Possible inhibitors to future tech adoption are the COVID-19 outbreak and resulting financial impact, with 61% of households with children feeling more cost-conscious because of the pandemic, Parks said. Device makers and service providers should emphasize their solution’s value, such as safety and security; entertainment is also important to keep children engaged, said analyst Jennifer Kent.