MQA to Head Session on Music During Opening of China-Backed Music Season

Three days of online panels, presentations and music showcases beginning July 17 will open the inaugural International Indie Music Season (IIMS), a three-month event organized by China-based Kanjian Music and supported by China's National Foreign Cultural Trade Base and National Copyright Trade Base. On July 19, at 4:30 a.m. EDT, Master Quality Authenticated CEO Mike Jbara will host a session on lifestyle trends driving music innovation, said the company Wednesday. Panelists are June Ip, Lenbrook vice president-global marketing; Long Ji, Xiami Music senior product manager; and Sam Sterling, Akqa manager-Greater China and Japan. Alibaba-owned Xiami Music adopted MQA’s audio technology in 2019. An audience of “millions” is expected to watch IIMS opening events online, covering trends in culture, music, tech and media, it said. More than 100 panelists from 28 countries will take part in the program, with more than 100 independent artists performing showcases that will be broadcast live on YouTube, Facebook, Twitch, Periscope and other social media channels.