Pandemic's OTT Viewing Upsurge 'Holding Steady for Now,' Says Comscore

The “spike” in over-the-top “engagement” that began at the start of the COVID-19 pandemic “has since plateaued” but is "holding steady for now," reported Comscore Wednesday. Consumption of OTT content grew through the roof in terms of total homes and viewing hours. The researcher estimates 69.8 million homes used OTT in April, up by 5.2 million from the same 2019 month. The average home viewed 102 hours of OTT content in April, an increase of 17 hours from April 2019, it said: The use of “pure-play” vMVPDs to view OTT content jumped 70% in February through April, compared with the same 2019 period.