Adobe Eyes Mobile PDFs as Pandemic Spurs Document Digitization, GM Says

Chief information officers are “working very quickly on digitizing archaic paper-based processes,” Adobe Executive Vice President Bryan Lamkin told a Morgan Stanley investor conference virtually Monday. The digitization of paper documents and physical signatures, a low CIO priority four months ago, “really ratcheted up very quickly” amid the “disruption” of COVID-19, said Lamkin, general manager-digital media operations. Even for families not sending kids to school or on field trips, there’s “still a lot of permission that needs to go on in the virtual environment for distance learning,” said Lamkin. “Those are all moving aggressively to digital workflows.” Adobe wants to expand its “document cloud” strategy “pretty dramatically,” said Lamkin. PDF is “king on the desktop,” he said. “How do we take that beyond the desktop plan and embed frictionless services within mobile” for delivery “within the context of the web environment”?