Adobe Summit Reached ‘Far Larger Audience’ Going All-Virtual, Says CEO

Adobe “successfully transitioned” last month’s canceled Adobe Summit in Las Vegas to an “exclusively digital event,” said CEO Shantanu Narayen on a fiscal Q2 call Thursday. Holding the summit virtually “enabled us to engage a far larger audience than an in-person event and set the bar for virtual events,” he said. The conference “engaged” more than a half-million visitors, he said. Though it was difficult pre-pandemic to imagine conducting business only virtually with chief marketing and information officers, “a side benefit of everyone working at home is that we are able to schedule and engage with far more customers across multiple continents,” he said. “In all these discussions with business leaders, it is clear that investments in digital and specifically customer experience are more important than ever.”