Comcast Launches Virtual Car Showroom Channel for Xfinity X1

Effectv, Comcast's ad sales division, went live Tuesday with a virtual automotive showroom, said the MVPD. The channel gives carmakers affected by the coronavirus a chance to feature their cars on a “full-scale, voice-activated virtual showroom" on the X1 platform. X1 customers can explore new vehicles from more than a dozen carmakers. Subscribers can say “automotive showroom” into the X1 remote to go to the channel.