ATSC Annual Meeting Keys on 3.0 Deployments, FCC's Datacasting Proceeding

A draft NPRM on ATSC 3.0 datacasting set for the commissioners' June 9 meeting “makes it clear the FCC is looking to be very flexible about opening up services beyond traditional TV,” said NAB Senior Vice President-Technology Lynn Claudy during the teleconferenced annual ATSC meeting Wednesday. Claudy, the group's chairman, said “it’s nice to know data broadcasting can begin at scale.” The FCC’s draft items (see 2005180066) use the term “broadcast internet” -- a phrase promoted by Commissioner Brendan Carr -- which Claudy said emphasizes the convergence trend among communications technologies. The pandemic is causing delays in the 3.0 transition, but ATSC President Madeleine Noland said she expects U.S. broadcasters to “substantially achieve” their stated deployment goals for 2020. Noland said the pandemic affected deployment in 3.0 pioneer South Korea, though the country is still expected to offer the standard in 95% of the country “in coming years.” The rollout of 3.0-capable TVs in the U.S. also was affected by the pandemic-related shuttering of brick-and-mortar stores, but the consumer electronics industry has seen “strong initial interest” in the devices, said John Taylor, LG senior vice president-public affairs and communications. Noland lamented the pandemic-caused loss of trade shows as venues to spread the word on the new standard, saying the group’s NextGen Broadcast Conference is still set for Aug. 27-28. That event will happen only if local restrictions and COVID-19 concerns allow it to proceed, she said.