'Digital Protection' Could Be a Premium-Tier Add for Home Security Providers, Says Parks

The need for “holistic digital protection” is a business opportunity for players in the connected home security space, blogged Parks Associates Monday, saying 79% of U.S. broadband households are concerned about data security or privacy issues. Service providers could use digital protection services as a value-add for a broadband subscription, or they could be added as part of a premium service tier for a freemium business model, said analyst Brad Russell. Parks is holding a webinar Tuesday at 2 p.m. EDT with F-Secure on cybersecurity solutions.