About 43% of US Homes Will Have Tried Online Grocery by End of June, Says eMarketer

Some 43% of U.S. homes will have used an online grocery service by the end of June -- and 49% by year-end -- and it’s likely to be a continuing trend, eMarketer reported Thursday. "As consumers stay home and governments increasingly push for consumers to avoid contact with others, online grocery services' near contactless nature will likely entice more consumers," said analyst Daniel Keyes. If the pandemic subsides in a few months, online grocery's rise will likely taper by the end of 2020. If it lasts longer -- and society needs a vaccine to resume regular life, or a second wave of the pandemic occurs -- online grocery usage penetration will continue to climb and 60%-plus of U.S. consumers could try it through 2022.