Amid COVID-19, 21% of Broadband Homes Subscribed to OTT, Says Parks

More than half of U.S. broadband households say they value technology more than before COVID-19, social distancing and stay-at-home orders, said Parks Associates Wednesday. Intention to buy consumer electronics in the next 12 months is 5% higher than a year ago, and 21% of households subscribed to at least one new over-the-top video service in the past three months. Some 70% of consumers report following social distancing rules, 30% are following shelter-in-place orders or “otherwise self-quarantining,” and 28% of heads of broadband households over 75 report self-quarantining. The survey was fielded March 8-April 3.