56% of 4K TV Households Watched 4K Content, Hub Reports

The number of 4K TV owners watching 4K content grew from 49% last year to 56% this year, Hub Entertainment Research reported. Some 11% of TV households “claim they own an 8K TV,” said Hub. Some 9% of households plan to buy an 8K set in the next 12 months. Ownership of streaming media players is flat year on year, as TV households with a Roku smart TV grew from 18% to 22%; TVs with an Amazon Fire TV operating system increased from 14% to 15%. Roku’s penetration of TV-based streaming media devices rose five points to 35%; Amazon’s from 23% to 26%. Fifty-nine percent of smartphone households have unlimited data plans, up from 56%, with 30% of households saying they watch premium video on their phones weekly, up from 23%. TV households with voice remotes grew from 31% to 36%. Smart speaker ownership grew to 42% from 37%; growth of “any” smart home devices grew from 33% to 39%.