MQA Part of Effort to Stream Sessions Planned for SXSW Remote Performances

Master Quality Authenticated is working with Jazz re:freshed on streamed versions of live sets from the British Music Embassy Sessions. The first March 18 livestream was originally intended to remotely connect with the international music industry at the SXSW festival in Austin, which was canceled due to the coronavirus. MQA technology was used to “fold” the full sound of the live studio performance into a stream that fit alongside the HD video for streaming. The BME sessions will be available as audio-only tracks on subscription-based high-res music service Tidal. Other acts billed to perform as part of Jazz re:freshed’s Outernational line-up at SXSW were Daniel Casimir & Tess Hirst and Theon Cross. The performances, captured in HD video and 24-bit/96kHz audio, were recorded as 30-minute sets from Mill Studios, London.