All-Time-Highs Reached for Video Consumption Amid COVID-19, Says LRG

MVPDs are reporting skyrocketing streaming usage and internet video consumption due to COVID-19 stay-at-home orders, said Leichtman Research Group Thursday. Comcast's peak traffic rose 32% at the end of March vs. the beginning of the month, with a 38% increase in online video consumption. Its linear video consumption grew four hours to 64 hours weekly, and VOD hit record highs, up 25%. AT&T reported core network traffic rose 25% April 2 vs. a similar day at the end of February. Snapchat reported that time spent on video and voice calling grew by more than 50% late February-late March.