NCTA, NAB Peg Value of Members' COVID-19 PSAs at $142M

NAB and NCTA estimated members' COVID-19 public service announcements were worth about $142 million. NCTA members will run $100 million-plus in PSAs through June, the group said Wednesday. That includes televised, digital and social media spots. The figure remained current Friday, an NCTA spokesperson said. That day, NAB said broadcasters donated $42 million-plus in airtime since a PSA campaign began March 12. More than 175,000 spots aired. Experts called such announcements an effective way to educate people about the pandemic (see 2004030013).