Edge Networks Brands ATSC 3.0 TV Service Evoca

Evoca will be the go-to-market branding of the ATSC 3.0-enabled terrestrial TV service Edge Networks plans to launch in the Boise market this summer, said the startup Thursday. It applied for the Evoca trademark March 18, Patent and Trademark Office records show. Edge has ambitions to leverage 3.0's IP backbone to deploy a wireless nationwide subscription-based video service that includes 4K channels (see report, March 11 issue.)