Target Same-Day Fulfillment Boosting Share in E-Commerce Market, Says eMarketer

Target’s e-commerce business is forecast to grow 24% this year to $8.34 billion, bringing its share of the total U.S. e-commerce market to 1.2%, from 1.1% last year, said eMarketer Monday. Analyst Cindy Liu said store renovations and expanding same-day fulfillment options -- in-store pickup, drive-up and delivery with Shipt -- “are paying off.” Target’s growth in share, now at eighth in the U.S., is coming at the expense of competitors Costco, Macy’s and Qurate Retail Group, she said. Behind No. 1 Amazon, with 38.7% percent share, are Walmart at 5.3%, eBay at 4.7% and Apple at 3.7%; Best Buy has 1.3% share.