Cyber 5 Shopping Days Generated 20% of Holiday Sales, Says eMarketer

February 18, 2020 |E-Commerce

Holiday sales grew 3.7 percent to just over $1 trillion, passing the trillion-dollar mark for the first time, eMarketer emailed Friday. E-commerce sales increased 13.2 percent to $137.5 billion. The data company broke out the Cyber 5 span -- Thanksgiving through Cyber Monday -- for the first time, reporting e-commerce sales grew 19.2 percent to $27.5 billion, for a fifth of e-commerce sales for the season. Thanksgiving Day sales were $4.05 billion; Black Friday, $7.17 billion; Small Business Saturday, $3.44 billion; Cyber Sunday, $3.66 billion; and Cyber Monday, $9.14 billion. It projects $32.4 billion in e-commerce sales for 2020's Cyber 5.