EMA Takes New Name to Reflect OTT Impact on Video Industry Ecosystem

The Entertainment Merchants Association, which launched in 1984 as the Video Software Dealers Association, has rebranded again to reflect industry changes, it said Friday. The group now is the Over The Top Exchange (OTT.X). It said it's widening its reach to encompass “all OTT means,” including transactional-, advertising-based and subscription VOD. The organization said it will support digital retailers, channels, content providers, networks, platforms and MVPDs.