Sony Alone Among 3 Vendors In Not Bowing 3.0 at Highest Tiers of 2020 TV Lines

Sony’s decision putting ATSC 3.0 compatibility in its X900H series of LED-backlit 4K LCD TVs leaves it alone among the three TV vendors introducing 3.0 goods at CES in not reserving NEXTGEN TV for the upper-most tiers of their 2020 premium product lines. NEXTGEN TV compatibility will require a “software update” when the X900H line is introduced in the spring, said Sony at CES. X900H models will be available in 85-, 75-, 65- and 55-inch screen sizes, said Sony. It will position four tiers of premium TVs above the X900H line, none with the 3.0 features of the X900H offerings. They include the Z8H series of 8K LED sets at the top, followed by the Master Series and A8H lines of 4K OLED TVs and the X950H lineup of 4K LED sets. LG, in comparison, is building 3.0 compatibility into its highest tiers of 8K and 4K OLED TV products, and Samsung is emphasizing 3.0 capability in its top-of-the-line 8K QLED TVs for 2020.