UHDA Lands Samsung, TP Vision, Kaleidescape Support For Filmmaker Mode 

The UHD Alliance scored coups for its Filmmaker Mode initiative Monday at CES when it announced Samsung and TP Vision as new TV-maker adopters. Kaleidescape also signed on as a supporter. Filmmaker Mode is the ease-of-access TV picture setting free of the image processing that creators disdain for rendering their content in the living room as if it were shot on high-speed video rather than film (see 1908270001). TP Vision makes and markets Philips-brand TVs in most world markets outside North America. IHS Markit pegs Philips among the top five TV brands in Europe where its presence is strongest. Adding “global powerhouse” Samsung and “European market leader” Philips to the roster that previously included LG, Panasonic and Vizio “brings much greater impact” to the global effort to boost Filmmaker Mode adoption and awareness, UHDA President Mike Fidler told a Mandalay Bay news conference. “We now really do have that broad, strong worldwide presence,” said Fidler. LG is committed to including Filmmaker Mode in every new model of 4K and 8K TVs it introduces in 2020, said Tim Alessi, head-home entertainment product marketing. “We intend to aggressively promote Filmmaker Mode at retail as these products come to market.” Filmmaker Mode got “official endorsements" from the Directors Guild of America, the Film Foundation, the National Cinematographers Guild and the American Society of Cinematographers as "the preferred way for watching movies and episodic television," said UHDA Chairman Michael Zink. It’s the only picture setting "that has received such endorsements to date" from "such a broad variety of the creative community," said Zink.