Dell Focuses on Thinner Designs, Content Search Features in Latest Consumer Laptops

Dell unveiled new products and software Thursday in its Latitude and XPS laptop lineups. Artificial intelligence, 5G and innovative design are the latest introductions, which the company will showcase at CES at the Sugarcane restaurant at the Venetian Las Vegas. Dell’s latest XPS 13 (starting at $999), for consumers, boasts Gorilla Glass, narrow bezels, a 16:10 display and an XPS InfinityEdge10 display said to be 25 percent brighter than its predecessor. For TV viewing, Dell launched Dell Cinema Guide to help customers find streaming entertainment. Windows users download an app to find TV shows and movies from more than 200 streaming services with the content guide, it said. The new Latitude 9510 (starting at $1,799) for business users has a battery life target of up to 30 hours, 5G-ready design, Wi-Fi 6 and an InfinityEdge display. The 9510 model is the smallest and lightest commercial 15-inch laptop at 3.2 pounds, Dell said. Automated AI-based optimization technology is said to work behind the scenes to help reduce lags and delays.