Sonos Alerts Customers It's Raising Prices on Pro-Channel Amp, Port Products Jan. 9

Sonos announced a $50 U.S. price hike on its Amp and Port products to $649 and $449, effective Jan. 9. It urged customers in an email Friday to take advantage of current pricing. All other pricing remains the same, it said. The Amp and Port, not part of the speaker line, are sold in Sonos' pro channel for integrators. On a November earnings call, Sonos Chief Financial Officer Brittany Bagley (see 1911210045) forecast a $30 million hit to fiscal 2020 profit from the 15 percent Section 301 List 4A tariffs that took effect Sept. 1. This month, Sonos posted in the Office of U.S. Trade Representative public docket (see 1912190035) that it couldn't move production of the wireless mesh network speakers for which it’s seeking an exclusion from List 4A Section 301 tariffs outside China “in any reasonable or efficient manner.” It estimated it would cost more than $15 million and take about two years to find alternative sourcing in a third country to “ensure that quality and sourcing standards are met."