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Dolby Releases Short Film Featuring Coldplay to Push Atmos Music Initiative

Dolby released a short film featuring Coldplay to promote its nascent Dolby Atmos Music object-based surround sound technology, it said Sunday. The 2:10-minute film features music from the band’s Everyday Life album, available in Dolby Atmos on Echo Studio via Amazon Music HD. Dolby describes music recorded in Atmos as a way to give it “more space and the freedom” and is working with artists, record labels, streaming services, and CE companies to make Dolby Atmos Music experiences accessible. Universal Music Group and Warner Music Group have said they will release tracks in Atmos, and high-res streaming music service Tidal is on board. Tidal is working with artists, including Jay-Z, to mix their premium catalogs in Atmos for 2020 availability, Dolby said.