Klipsch, McLaren Partner in Multiyear Formula 1 Marketing, Product Collaboration

Klipsch and McLaren formed a multiyear partnership that includes product development and marketing. Klipsch CEO Paul Jacobs said the company’s audio expertise combined with McLaren’s technology in lightweight, robust materials will result in “the smallest, smartest” headphones and portable speakers. Klipsch branding will be featured on McLaren Formula 1 Racing team headsets beginning next year, showcasing the audio brand in one of the “loudest environments in the world,” it said.