E-Buying Process Must Be 'Exceptional,' Says Akamai; Mobile 63% of Weekend Shopping

Shopping from mobile devices over Black Friday weekend jumped to 62.9 percent from 57.5 percent last year, blogged Tara Bartley, Akamai senior manager-global industry marketing. Bartley attributed the higher rate of mobile shopping to ubiquity of devices, loyalty programs and an overall simplified buying process. Performance of an online retailer’s website or app must be “exceptional” and quick, she said Wednesday, and key is optimizing images and videos: “I want to see that sweater in every angle, in every color, and I want to see that lipstick on a curly-headed brunette.” Expectations of online consumers are "very high," she said.