Samsung Display Seeks US Trademark for ‘SAMOLED’ Smartphone Panels

Samsung Display applied for a U.S. trademark on the name “SAMOLED” for a series of flat-panel display applications, including smartphone screens, Patent and Trademark Office records show. Display Supply Chain Consultants CEO Ross Young speculated the trademark is to coin and protect a name for Samsung’s active-matrix OLED smartphone displays “since they likely believe they have a quality advantage” over competitive panel makers like BOE and LG Display “and want to justify their premium for their panels,” Young emailed. “It would also be a way for their customers to justify higher prices for their OLEDs vs. OLEDs from BOE or LGD as it should command a premium from their customers in the market. Like Intel Inside, etc.” Samsung Display, which supplies panels for Samsung-branded smartphones and for iPhones, didn’t comment.