Sonos Not Moving Away From Alexa, Google Assistant Voice Control With Snips Buy

Sonos built its platform to offer choice and “currently" supports "multiple voice assistants with the Google Assistant and Amazon Alexa,” a spokesperson emailed Friday, after it bought voice platform company Snips (see 1911210045). Snips “brings a talented group of employees and strategic IP to Sonos that will make the voice experience on Sonos even better. It will enhance customers’ choice, ease of use, control and privacy as we continue to differentiate the end-to-end Sonos experience for customers.” The purchase gives Sonos the added talent and technology to create an “even more differentiated and immersive experience for customers, both inside and outside of the home,” he said. Sonos isn't moving away from Alexa and Google Assistant voice control, he said: “Amazon and Google are long-term strategic partners of Sonos. Together, we’ll continue to deliver great voice experiences for our customers. This is about innovating the voice experience on Sonos, not replicating what general purpose voice services offer."