Samsung to Bypass Customary CES Media Day News Conference, Emphasize Keynote

November 18, 2019 by Paul Gluckman|Industry Notes

Samsung is noticeably absent from the CES news conference list on the Media Days schedule that CTA released Thursday. Samsung for years occupied the 2 p.m. slot at Mandalay Bay the day before CES opens. Advanced Micro Devices will hold a CES 2020 news conference in that slot on Monday, Jan. 6, said the schedule. We’re told Samsung will put all its CES publicity apples into the keynote that Samsung Consumer Electronics CEO Hyun-Suk Kim gives at 6:30 that evening in the Venetian’s Palazzo Ballroom. Kim’s keynote “will present the company’s vision for revolutionizing the consumer lifestyle,” said CTA. Procter & Gamble, a first-time exhibitor at CES 2019 to showcase “breakthrough technology” in everyday home and personal-care products (see 1901060002), plans a Jan. 5 news conference in the same 2 p.m. time slot as last show. It conflicts with a UHD Alliance news conference scheduled for the same hour. UHDA is expected to provide updates on the Filmmaker Mode initiative it debuted in August to render TV movie-watching as the creators intended (see 1908270001).