Google Promotes Video-Based Ad Features to Boost Shopping Results

Consumers using YouTube to browse and research products can now see visual shopping ads based on their interest, blogged Nicky Rettke, product manager-YouTube Ads. Nearly two-thirds of shoppers say online video has given them ideas and inspiration for purchases, and 90 percent say they discovered new products and brands via YouTube. A consumer who expresses interest in running could see ads from retailers that sell running apparel, Rettke said Tuesday. Google also made YouTube video ads more interactive, providing viewers useful and actionable information including location, interest forms and calls to action to help advertisers drive conversations, she said.