SiriusXM Giving Away 3 Months of All Access Service to Auto-Repair Customers

Expanding on a marketing strategy that has been successful with car dealerships, SiriusXM said Tuesday it’s offering auto repair shops that use Bolt On Technology’s digital communication software a program giving customers three months free of All Access service. The program is free to the shops, which can use it to build customer service and loyalty programs, said the companies. Bolt On sells to thousands of auto service and repair shops in the U.S. The collaboration allows the company to provide enhanced service to its customers and allows SiriusXM to “reach many more owners of SiriusXM-enabled vehicles,” said Gail Berger, general manager-automotive remarketing, SiriusXM. Bolt On will provide participating shops with co-branded point-of-sale materials that communicate and explain the program benefits to vehicle owners, along with a social media campaign promoting the link between driving and listening to music, they said.