SiriusXM Rolling Out as Streaming Content Option on Google Assistant Devices

SiriusXM programming will be available within a week on Google Assistant devices such as Google Nest speakers and displays, allowing subscribers to request channels by voice, said the companies Wednesday. It's a holiday season lure, offering eligible customers who buy a Nest or Home device three free months of SiriusXM programming. Customers who already own a Google Nest or Google Home device are expected to be offered three months of SiriusXM with the purchase of a SiriusXM All Access or SiriusXM Premier streaming subscription. SiriusXM also plans to offer its Select, All Access and Premier streaming subscriptions at promotional rates bundled with a Google Nest Hub, they said. Smart speakers are “a great way to extend the reach of SiriusXM in-home,” as part of a strategy for "growing our position outside the car," said CEO Jim Meyer in April (see 1904220061).