Netflix in ‘Stronger Position’ Than Investors Think, Says Data Aggregator 

Reports on the demise of Netflix are “greatly exaggerated,” if the volume of social media “mentions” about the streaming service is a reliable indicator, reported data aggregator Eagle Alpha Friday. Netflix “is in a stronger position than investors have given it credit for as Apple TV Plus loses ground and Hulu maintains its position,” it said. Its analysis of 32 million Twitter transactions shows that Netflix “continues to dominate conversation” with a better than 80 percent share of all mentions, while Apple TV Plus, Roku and Amazon Prime “continue to languish” with less than 5 percent each, it said. “Social media commentary volume is a proxy for consumer preferences and end demand.” Netflix reports Q3 earnings Wednesday, and investors will watch to see if it rebounds from the huge miss in Q2 net subscriber adds that sent the stock tumbling in July (see 1907170070).