Consumers Can Comparison Shop, Buy Directly on Google Shopping via Revamped Site

Google redesigned its shopping service, so customers can buy from “thousands” of stores directly on the Google Shopping website, it blogged Thursday. Available on mobile devices and PCs, it helps consumers find information from thousands of stores and discover and compare millions of products, said Surojit Chatterjee, vice president-product management, shopping. A new, personalized homepage offers product suggestions and a section with items for reorder: when ready to order, consumers can choose to buy online, at a store or directly from retailers on Google, he said. The company promises a quick and safe checkout process for consumers with payment information stored in their Google accounts. Orders are backed by a guarantee for “easy returns and refunds,” he said.