CTA to ‘Later Provide’ Standards on Use of NEXTGEN TV Logo, Says PTO Application

CTA applied to register the NEXTGEN TV logo as a certification mark Sept. 25, the day before introducing it publicly as the linchpin of the industry’s go-to-market strategy for ATSC 3.0 TVs (see 1909260021), said newly posted records at the Patent and Trademark Office. The logo “is intended to certify that the goods to which the mark will be applied have been evaluated to meet certain use and performance standards, namely that the goods are ATSC 3.0 standard compliant,” said the application that Wiley Rein filed on CTA’s behalf. The association will “later provide” a copy of the “standards governing the use of the certification mark on or in connection with the goods/services in the application,” it said. Details remain murky on the performance metrics that would minimally qualify a TV to bear the logo.