There Can Be More Than One in SVOD, nScreenMedia Says

Though many expect a bloodbath in subscription VOD with entrants such as Disney+, HBO Max, Peacock and Apple TV+ coming, it's likely no one will dominate and consumers will subscribe to several services, nScreenMedia analyst Colin Dixon blogged Sunday. Among adults online, roughly three in four subscribe to a SVOD service, and the average viewer is willing to get another 1.6.