OLED TV ASP Declines in 2020 to Fuel ‘Much More Widespread Adoption,’ Says IHS

Global revenue for OLED TV display panels is expected to more than double to $7.5 billion in 2025, from $2.9 billion in 2019, said IHS Markit Wednesday. OLED TVs are “rapidly gaining share,” and will grow to be 20.6 percent of the market in 2025, from 8.6 percent in 2019, said IHS. OLED TV average selling prices are expected to begin declining in 2020 “due to increases in manufacturing capacity,” it said. “This will pave the way for much more widespread adoption.”