Parks Pegs Smart-Home Device Penetration at 28% in US, 16% in UK, 14% in Canada

Smart-home devices have penetrated 28 percent of U.S. broadband homes, while ownership has reached 16 percent in the U.K. and 14 percent in Canada, said Parks Associates Wednesday. There’s serious “mass-market potential” for many smart-home and IoT products, especially smart speakers, said Parks. Other trends bode well for mass-market adoption, but “converting interest to actual purchases has proven difficult,” it said.