CTA to Announce ‘nextgenTV’ Next Week as ATSC 3.0 TV Consumer-Facing Logo

CTA has picked “nextgenTV” as the consumer-facing logo that will adorn ATSC 3.0-compatible TVs and other receivers, we learned Thursday. CTA didn’t comment.

The association plans to unveil the logo and branding effort as part of 3.0's go-to-market strategy at its Technology and Standards Forum next Thursday in Los Angeles. Details of receiver conformance will be discussed.

The nextgenTV logo is expected to be on prominent display at NAB Show New York Oct. 16-17. The logo’s first CES showing in January is expected as a backdrop to showcasing the first 3.0-compliant U.S.-market TVs from LG and Samsung, and perhaps others. Broadcasters announced plans at the NAB Show to debut 3.0 services in the top 40 U.S. TV markets by the end of 2020, accompanied by broad receiver support.