Apple Eyes Camera Segment Resistant to Smartphone Impact, Reports Futuresource

A Monday Futuresource report pits Apple’s upcoming 11 Pro and 11 Pro Max iPhones against cameras priced at more than $1,500. With the Pro positioned “almost entirely around its camera capabilities,” blogged the researcher, Apple is targeting "users of professional cameras." Citing respected camera brands Canon, Nikon, Sony and Fuji, Futuresource called mirrorless and DSLR cameras a “segment of the camera market which has remained largely resilient to the growth of smartphones.” The wider camera and camcorder market, meanwhile, had shipments drop from a peak of 165 million units in 2010 to 33 million last year, “a direct result” of smartphones’ growth, it said. The Pro iPhones’ connectivity, software and apps leveraging machine learning algorithms and computer vision “should more than compensate for inferior hardware-based optics, when compared with ‘real’ high-end cameras,” it said.