CTA Releases ‘Voluntary Privacy Guidelines’ on Handling Consumer Health Data

Transparency about use of personal data the health tech industry collects from consumers is among hallmarks of “voluntary privacy guidelines” CTA released Thursday, it said. It created them through consensus from among a “wide range” of member companies, said the association. “The principles cover the collection, use and sharing of data generated from personal health and wellness devices, apps, websites and other digital tools,” it said. They're meant as “baseline recommendations,” said the principles. “We want companies to retain flexibility on how to implement the Principles so they can account for differences in technology, products, and services. We also want companies to preserve control over how they communicate with their consumers.”