LG Hopes to Reach 'Sophisticated Customers' Via Ballet Partnership

LG said it's a global electronics partner for the American Ballet Theatre. The marketing alliance is designed to raise the profile of LG’s Signature brand “in the minds of sophisticated customers.” As global partner, LG will host events and product showcases at Lincoln Center in New York, and it plans to participate in ABT’s fall and spring galas in 2019-2020, it said Monday.