Spotify Continues Partner Strategy to Grow Active User Base Via Bango Deal

A week after announcing a partnership bringing on-demand Spotify to premium-tier AT&T Wireless customers (see 1908050032), Spotify said it's partnering with Bango to broaden access to mobile customers worldwide. The partnership will allow millions of customers to choose a Spotify subscription to be bundled with their mobile plan, or as a “bolt-on,” the companies said Tuesday. Bango’s Resale technology allows Spotify to reach new customers, and its data insights will help target specific customers with offers to generate higher customer adoption, they said. Resale distribution partners, such as communications companies, “find these value-added bundles keep their customers loyal and attract new, higher value customers,” said Bango.