Harrods Featuring OLED TV Technology in Marketing Partnership With LG Display

July 31, 2019 |Displays

Upscale U.K. department store Harrods is opening an “OLED Zone” on the fifth floor of its London store, showing TVs from LG, Bang & Olufsen, Panasonic and Philips, said LG Display Tuesday. The display will include OLED point-of-purchase advertising. The store also features OLED TV technology in an interactive window installation through Sept. 1 in show windows surrounding door 5 of its Knightsbridge building, it said.