Americans Favor National Data Privacy Law, Survey Finds

About three-quarters of U.S. adults worry that their financial and personal data will be hacked (74 percent), don’t want online data being used to make content and advertising more relevant (75 percent), or for commercial purposes (76 percent), according to Internet Innovation Alliance survey released Thursday. Additionally, 72 percent favor a single, nationwide online data privacy law, it said. The survey also found the views of millennials “remarkably aligned with older adults on data privacy issues,” said Rick Boucher, IIA honorary chairman. CivicScience did the survey of more than 8,000 consumers in April.