Nativ Including a Year's Worth of Idagio Classical Music Streaming With Vita Purchase

Nativ will give a free one-year subscription for Idagio’s classical music streaming service to consumers who buy a new Nativ Vita music player, announced the hi-res music system supplier Friday. Idagio’s catalog includes more than 1,000 music labels and more than 1 million licensed tracks. Most streaming services “ignore the unique characteristics of classical music” so enthusiasts can’t experience the full potential of the music, said Nativ CEO Michael Li. Idagio “understands classical music” and allows users to enjoy the genre in a way not possible before, he said. Vita’s 11.6-inch touch-screen interface can display enhanced metadata fields with information such as composer, conductor, performer, instrument, publisher/label and orchestra/ensemble, it said. The Nativ Vita also gives users access to Apple Music, Spotify and Tidal directly from the display and can stream music videos to a TV via HDMI or wirelessly with Google Cast, said the company. The Vita, starting at $1,599, supports Apple Airplay, Spotify Connect, Google Cast and Bluetooth aptX and plays music from a Mac, PC or NAS drive through its wireless and gigabit networking technology. Idagio entered the U.S. market last fall with a $10 monthly subscription.