Sam's Club Hearing Centers to Sell $999 Hearing Aids That Work With an iPhone

Sam’s Club is carrying Liberty hearing aids with Lucid Hearing technology that communicates with an iPhone via Bluetooth to provide noise reduction and low-level and impulse noise suppression, said Lucid Thursday. Sam's stores are selling 24-channel hearing aids for $1,399 a pair (starting at $46 a month with financing) and 16-channel versions for $999. The entry model has dynamic feedback cancellation, feedback suppression, enhanced speech in noise with a dynamic directional mic, it said.