In-Vehicle Terrestrial-Radio Usage in ‘Fast Decline’ Across Multiple Regions, Says SA 

New “warning signs” abound in the decline of terrestrial-radio use in the car, reported Strategy Analytics Tuesday. SA canvassed consumers in the U.S., U.K., France, Germany, Italy and China. It found terrestrial-radio usage is in “fast decline” across all those regions. Consumers are sending “mixed signals” on their preferences for the next “must have” technology for in-car entertainment, said the researcher. “In the lengthy search for a next successor to the CD player, streaming media has shown a remarkable surge in usage and interest, relative to owned media on portable devices.”